What is Pay-per-Click (PPC) Advertising?
Pay-per-Click (PPC) is truly a game-changer for businesses of all sizes. While it may sound intimidating, PPC is actually one of the simplest, yet most effective methods for getting more customers and making more sales.
From targeting a specific audience to reaching out to qualified leads, PPC allows you to take your business in front of its potential customers at lightning speed. It’s an incredibly cost-effective way to get traffic and create exponential growth quickly. Not only can you target your ads to the right demographic but it’s also possible to measure their success and constantly fine-tune them for maximum results with minimal effort. With PPC you can use language bidding or geographic targeting strategies that make sure your message reaches the right people resulting in higher conversions and solid leads. Whether you’re focusing on growing sales or building long-lasting relationships with your clients, using PPC will make all the difference!
Keyword research
The key to a successful ppc campaign is making sure you identify the keywords you want to target. To do this, we need to carry out keyword research to discover what your users are using. If we don’t know what they are searching for, how can we create an effective PPC campaign?
Once we have identified the keywords our audience is using we can use those to forecast metrics such as search volume and potential cost per click.
Campaign set up & management
What is your object? Is it to get more leads? Are you advertising an event? Or do you just want more brand awareness. Knowing your goal is vital to making sure we set up the right campaign.
No matter what your budget is, big or small, we can create a campaign that will deliver results.
Ads Creation
Once we know our objective, our keywords and our budget it’s time to create our ads. We will set up the ads using different versions of your chosen terms, highlighting key features and information. We will utilise ad extensions, location targeting, negative keywords, meaningful calls to action and many other variables to engage your audience and encourage them to click through to your website. Our Google ad services include copywriting for your adverts, we know what people click on!
Running a Display or YouTube campaign? We can point you in the right direction and make sure your ads are hitting the right market.
Landing Page Optimisation
We can either create or help advise on how to optimise your landing page to ensure they are tailored to your users. Having a well optimised landing page can help increase your ad quality score and increase the chances of users clicking your ads.
Ensuring you have a properly optimised landing page will increase your chances of getting your user to take the next step and convert on your site.
Analysis & reporting
To ensure your campaign is generating the best ROI for you, we will monitor and review your account regularly. We analyse metrics such as which keywords are getting the most clicks to find out exactly what is and isn’t working to ensure you are getting the best ROI, at the end of each month you will receive in-depth reports showcasing your campaign performance and key points.
Ongoing agency support
We ensure that your page remains fully optimised by continuous testing.
Paid advertisements have a 200% ROI
Never stop testing and your advertising will never stop improving
